To achieve a goal, you need determination, creativity and passion. I learnt this as a child and these are the “golden rules of music” that guide me in everything I do!

My name is Elena Lera and I am the daughter of two artists...
they conveyed to me the sense of shape, color, harmony and beauty ...
And if at the age of 8 I decided to learn to play a musical instrument and then at 11 another, perhaps the “fault” is theirs!
And with my cello on my back and a degree in Literature, I began working in television... I told stories, I have always enjoyed telling stories...
Creativity and Communication are therefore my distinguishing traits, the fuel that feeds my passion every time I design a Bag!

The Tuning Fork is present within my designs, the pendant which vibrates and tunes! It speaks of my connection to music.